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Quote Win Rate Revenue Calculator

Reviewed for 2026, updated September 8, 2026.

Estimates how many extra jobs, how much extra revenue and how much extra gross profit a trade contractor gains per year by lifting quote win rate by a few points.

Your numbers

Results update as you type.

Your estimate

Extra jobs won per year...
Extra revenue per year...
Extra gross profit per year...
Expected revenue per quote sent at target rate...

Estimates only. Assumptions are listed below, and you can change every input.

Most contractors know roughly how many quotes they send and roughly how many turn into work, but few have put a dollar figure on what a small improvement in win rate would be worth. That figure matters when you are deciding whether it is worth quoting faster, following up more consistently, adding photos to your estimates or tightening your pricing. Without it, those decisions get made on feel, and the upside is usually underestimated because it compounds over a whole year of quotes.

This tool is simple on purpose. It takes your monthly quote volume, average job value and gross margin, then compares the jobs you win at your current win rate with the jobs you would win at a target rate. The difference is multiplied out to a year. It does not assume any particular improvement is achievable; you set the target yourself, and the honest way to use it is to try a modest lift first and see whether the number changes any decision.

How to use this tool

  1. Enter how many quotes you send in a month and the average value of a job you win.
  2. Enter your current win rate, then a target rate you believe is realistic.
  3. Enter your gross margin and read the extra jobs, revenue and gross profit per year.

What the math assumes

  • Quote volume and average job value are assumed to stay the same at the target win rate; the tool does not model winning bigger or smaller jobs.
  • A year is treated as 12 identical months with no seasonality.
  • Gross profit is revenue times your gross margin percentage; overhead and taxes are not deducted.
  • The default win rates and job value are placeholders only, not industry benchmarks, and should be replaced with your own numbers.
  • If the target win rate is below the current rate the outputs go negative, which shows what a drop in win rate would cost.

Frequently asked questions

How do I find my current quote win rate?

Count the quotes you sent over the last three to six months and how many became booked jobs, then divide won by sent. Quoting software or a simple spreadsheet makes this easy to keep current.

Is a six point lift in win rate realistic?

That depends on your trade, your prices and how you quote today. The tool does not claim any lift is achievable; test a small change first, such as two or three points, and see whether the annual figure justifies the effort.

Why does the tool show gross profit and not net profit?

Extra jobs won on the same quoting effort mostly add revenue without adding much overhead, so gross profit is the closest honest figure. Your actual bottom line depends on whether you need extra crew, vehicles or admin to deliver the work.

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